Schema (AI Business Facts)
The Foundational Question
"Can AI read your structured business data?"
Schema examines whether your website provides machine-readable information that AI can easily parse.
What Schema Measures
| Measurement | Description |
|---|---|
| Schema Presence | Is Schema.org markup present? |
| Schema Quality | How complete is the structured data? |
| NAP Consistency | Does website NAP match GBP? |
| Actionability | Are booking/contact links structured? |
| AI Readiness Score | Overall structured data preparedness |
Schema Quality Tiers
TIER 1: FOUNDATION — @type (LocalBusiness or specific type), name
TIER 2: CONTACT — + address (PostalAddress), + telephone, + url
TIER 3: TRUST — + openingHours, + description, + sameAs (social links)
TIER 4: AUTHORITY — + aggregateRating, + review, + priceRange
Why Schema Matters
Schema.org markup is direct input to AI:
- AI parses structured data more reliably than freeform text
- Schema provides unambiguous facts (hours are hours, not guesses)
- Rich schema enables rich AI responses
- Missing schema forces AI to infer, introducing error
Key Insight
Schema is machine-readable truth — the clearest way to tell AI exactly what your business is and offers.